Last edited by Kaktilar
Monday, October 19, 2020 | History

4 edition of Rethinking marketing found in the catalog.

Rethinking marketing

Rethinking marketing

sustainable market-ing enterprise in Asia : text and cases

  • 167 Want to read
  • 18 Currently reading

Published by Prentice Hall in Singapore, New York .
Written in English

    Places:
  • Asia
    • Subjects:
    • Marketing -- Asia -- Management -- Case studies.

    • Edition Notes

      Includes bibliographical references.

      Other titlesSustainable market-ing enterprise in Asia
      StatementPhilip Kotler ... [et al.].
      GenreCase studies.
      ContributionsKotler, Philip.
      Classifications
      LC ClassificationsHF5415.12.A8 R47 2003
      The Physical Object
      Paginationxii, 224 p. :
      Number of Pages224
      ID Numbers
      Open LibraryOL3611596M
      ISBN 100130499315
      LC Control Number2002364747

      This book is the result of a seminar in Spring that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are add.   Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever.

      Search the world's most comprehensive index of full-text books. My library.   Chapter 3 4 (Re)Thinking Marketing2 1. STRATEGIC MARKETING OVERVIEW 2. WHAT IS MARKETING STRATEGY?? The primary focus of marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm’s objectives within a specific product market.

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She has authored a number of books and journal articles and was a Visiting Scholar at the Kellogg Graduate School of Management, Northwestern : SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey.

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